Growth Manager MENAT+

What You’ll Do

• Own the execution of Premium growth initiatives across selected MENAT+ markets, contributing to subscriber and revenue growth.
• Plan, build, and deliver customer relationship management (CRM) and lifecycle campaigns across email, push notifications, and in-app messaging, from initial brief through launch and optimisation.
• Identify opportunities to improve acquisition, conversion, and retention by analysing listener behaviour, campaign performance, and subscription trends.
• Partner with Marketing, Music, and local market teams to bring Premium to life through paid media, artist collaborations, cultural moments, and locally relevant campaigns.
• Collaborate with paid media teams and agencies to deliver effective digital campaigns across social and other channels, managing timelines, briefs, and budgets.
• Design, execute, and evaluate A/B tests across owned and paid channels, translating results into practical recommendations and future growth opportunities.
• Work with Product, Data Science, and Payments teams to identify growth opportunities, test new capabilities, and build evidence that informs product priorities.
• Track performance, communicate insights, and contribute to business cases and shared growth playbooks, using AI-powered tools where relevant to improve analysis, planning, and execution.

Who You Are

• You bring 4+ years of experience in growth marketing, digital marketing, or a related field within a consumer-focused digital business.
• You have hands-on experience building and delivering CRM, lifecycle, and digital marketing campaigns across multiple channels, with a strong understanding of the customer journey.
• You know how to design and evaluate A/B tests, interpret results, and turn insights into meaningful improvements.
• You understand how acquisition, conversion, and retention contribute to subscription growth, and you're familiar with metrics such as customer lifetime value, subscriber acquisition cost, and gross margin.
• You are confident working with analytics platforms, CRM tools, and experimentation frameworks. Experience with SQL and subscription-based businesses would be valuable.
• You are organised and comfortable managing multiple priorities, taking ownership of delivery, identifying challenges early, and finding practical solutions.
• You enjoy collaborating with people across different functions and markets, communicate clearly, and bring curiosity, creativity, and a willingness to learn. You're also comfortable using AI tools to support your work.
• You communicate effectively in English and are proficient in Arabic or Turkish. Knowledge of both languages, or additional proficiency in French, would be an advantage.