Head of Measurement & Advertising Effectiveness

What You'll Do

• Build and transform the function. Set Spotify’s global measurement and effectiveness vision across brand, performance, and full-funnel advertising, and fundamentally build and elevate our capabilities to get there.
• Advance measurement science. Lead our approach to incrementality, causal inference, experimentation, attribution, marketing mix modeling, and brand lift, and set rigorous standards for how we measure advertiser outcomes.
• Define what we need to prove. Set the scientific requirements for measuring advertising impact on Spotify, and influence investment priorities with Product, Engineering, and Data Science, who own building the solutions.
• Turn evidence into advertiser growth. Build marketing science and consulting capabilities that help advertisers understand and improve their results on Spotify, and partner with commercial leaders to turn that evidence into deeper relationships and smarter investment decisions.
• Tailor measurement by industry. Develop approaches that reflect the distinct goals and challenges of advertisers in key verticals.
• Build research and partnerships. Set an ambitious research agenda, develop relationships with leading measurement and technology partners, and advance independent validation and new approaches.
• Lead what’s next. Anticipate how AI, new methods, and ecosystem shifts will change measurement, and position Spotify to lead rather than follow.
• Shape industry thinking. Go beyond representing Spotify to help shape how the industry approaches effectiveness and measurement standards, through direct engagement with CMOs and agency leaders, seats on industry boards, major conference stages, and thought leadership.
• Build an exceptional organization. Design, scale, and lead a high-performing global team spanning measurement strategy, marketing science, advertiser consulting, research, and partnerships.
• Shape Advertising leadership decisions. Bring scientific expertise, advertiser insight, and an evidence-based perspective to the leadership team’s strategic choices and long-term priorities.

Who You Are

• You’re an accomplished senior leader in advertising measurement, marketing science, or advertiser effectiveness, ideally at a leading ad platform, technology company, or measurement organization.
• You have a track record of setting strategy, building or transforming capabilities, and delivering impact at scale.
• You have deep expertise in incrementality, causal inference, experimentation, attribution, and marketing effectiveness, and the judgment to weigh each method’s strengths, limits, and practical uses.
• You understand how advertisers make investment decisions and how measurement drives media allocation, confidence, and growth.
• You pair scientific rigor with commercial thinking, turning complex evidence into clear priorities, compelling narratives, and actionable recommendations.
• You understand the product, data, technology, and privacy factors shaping modern measurement, and you’ve successfully influenced cross-functional investments.
• You’re excited by the measurement challenges of audio, video, and podcasts: formats where traditional click-based attribution falls short.
• You have a forward-looking view of how AI and evolving industry standards will reshape advertising effectiveness.
• You’ve built and led multidisciplinary organizations, attracting exceptional talent and developing strong senior leaders.
• You’re a compelling communicator with the executive presence to engage C-suite advertisers, agencies, and industry bodies, and to make sophisticated measurement concepts clear and relevant to business leaders.
• You thrive in fast-moving environments, challenge conventional thinking, and balance long-term ambition with near-term delivery.