Social Strategy Manager

What You'll Do

• Own end-to-end social strategy across high-impact global brand campaigns, strategic partnerships, flagship programs, and cultural moments, from development and launch through post-campaign learning.
• Translate integrated marketing strategies into social-first approaches that feel native to each platform while supporting broader marketing and business objectives.
• Lead multiple complex social workstreams from brief through execution, creating clarity around timelines, deliverables, approvals, dependencies, and decisions across internal teams and agency partners.
• Shape social briefs and collaborate with internal creative teams and external agencies throughout creative development, providing actionable feedback and ensuring final work is strategically sound, social-first, and meets Spotify’s quality bar.
• Partner across Brand, Creative, Comms, Marketing, Partner Marketing, Paid Media, and external agencies to develop integrated campaigns, co-marketing activations, and cultural partnerships.
• Identify opportunities for Spotify to authentically participate in culture and develop proactive editorial programming that keeps Spotify relevant between major marketing moments.
• Lead social content-capture strategy for live events and experiential activations, identifying real-time storytelling opportunities and partnering with creators, talent, and production teams on social-first content.
• Partner with Legal and Communications to navigate approvals and sensitive issues so brand storytelling can be both timely and responsible.
• Stay close to platform evolution, creator trends, internet culture, and emerging audience behaviors, identifying opportunities for Spotify to innovate.
• Develop frameworks, playbooks, and best practices that strengthen the quality and consistency of social strategy across Brand Social.
• Define success metrics with analytics partners, evaluate campaign and always-on performance, and turn learnings into stronger future strategies.
• Champion social internally, helping partners understand platform behavior, audience expectations, social best practices, and the role social plays throughout an integrated marketing campaign.
• Present strategic concepts, go-to-market plans, recommendations, and campaign results to stakeholders, including senior leaders and external partners.

Who You Are

• You have 7+ years of experience in owned and earned social media strategy, social marketing, or a related strategic role for global consumer, entertainment, technology, or media brands.
• You have led social strategy for integrated marketing campaigns with multiple internal and external stakeholders, balancing business objectives with platform-native creativity.
• You can turn strategy into an executable plan and drive complex, cross-functional work from ambiguity through delivery.
• You understand how social contributes throughout the marketing funnel and how campaigns can evolve beyond launch into ongoing audience participation.
• You have strong editorial instincts and can balance long-term strategic planning with thoughtful real-time decision-making.
• You understand internet culture and can distinguish between fleeting trends and meaningful cultural opportunities that make sense for a brand.
• You understand the audiences, formats, and behaviors across platforms including Instagram, TikTok, X, Reddit, Threads, YouTube, WhatsApp, and emerging social channels.
• You build effective relationships and can influence partners across marketing, creative, legal, communications, agencies, and senior leadership.
• You have experience guiding agency partners through briefing, creative development, production, and execution while maintaining a high creative bar.
• You are comfortable using social analytics to establish KPIs, interpret performance, and inform strategic decisions.
• You can communicate strategic recommendations clearly to senior stakeholders and help large, cross-functional groups move toward shared goals.
• You can move between long-term planning and same-day opportunities while maintaining sound judgment and quality.
• You care about creating brand social that contributes meaningfully to culture rather than simply interrupting it.