Social Strategy Manager

What You'll Do

• Lead organic social strategy for high-impact campaigns, creator partnerships, and cultural moments across Spotify's podcasts, books, and fitness experiences, from initial planning through launch and evaluation.

• Turn integrated marketing objectives into creative, platform-native social strategies that engage audiences, strengthen fandoms, and support business goals.

• Manage complex social campaigns across internal teams and agency partners, coordinating briefs, timelines, creative development, approvals, and delivery.

• Partner with Creative, Communications, Marketing, Product, Content Partnerships, Paid Media, Legal, and external agencies to develop integrated campaigns and culturally relevant social experiences.

• Identify emerging audience behaviors, creator trends, and cultural opportunities, developing proactive social programming that keeps Spotify and its creators connected with fans between major campaigns.

• Shape social creative and content capture strategies for podcasts, long-form video, live events, and experiential activations, providing clear direction and actionable feedback to creative and production partners.

• Develop social strategy frameworks and best practices, sharing recommendations with cross-functional teams and senior stakeholders to strengthen how Spotify approaches organic social marketing.

• Define campaign success metrics alongside analytics partners, evaluate performance, and turn audience insights into recommendations that improve future campaigns and ongoing social programming.

Who You Are

• You have 7+ years of experience in organic social media strategy, social marketing, or a related role within consumer, entertainment, technology, or media brands.

• You have experience developing social strategies for integrated marketing campaigns, balancing business objectives, audience needs, and platform-native creative ideas.

• You understand how audiences engage with podcasts, books, fitness, and creator-led content, and you're interested in building meaningful connections between creators and their communities.

• You have strong editorial judgment and a practical understanding of internet culture, emerging trends, and how to identify relevant opportunities for brands.

• You understand major social platforms, including Instagram, TikTok, YouTube, Reddit, and emerging channels, and know how to adapt content strategies to different audience behaviors.

• You can manage complex projects, collaborate across functions, and guide agency partners through creative development, production, and campaign execution.

• You use social analytics and performance insights to set goals, evaluate results, and make informed strategic recommendations.

• You communicate ideas clearly, build trusted relationships with stakeholders, and make thoughtful decisions when priorities shift or information is evolving.