Global Director of Growth Marketing
Spotify Advertising
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Permanent
New York
Spotify Advertising Business Marketing team mission is to inspire advertisers and marketers to connect with billions of fans. The Global Director of Growth Marketing will lead and accelerate all of our growth marketing strategy and efforts aimed at acquiring, retaining and growing new audience segments around the world. We are looking for a seasoned leader who is passionate about innovation, an excellent collaborator and an effective operator and team manager. We are a fast-paced company that requires leaders to be able to anticipate, react and activate teams quickly to keep pace with the market. This position reports to the Head of Ad Business Marketing.
What You'll Do
- Develop and lead a high-performing team to implement and scale successful growth strategies and lifecycle marketing efforts that drive tangible results.
- Mentor and coach team across the globe to deliver effective marketing ideas and develop a growth-minded team culture
- Own paid user acquisition across various channels and experiment with new ones; be key POC responsible for establishing how we use, manage and grow CRM
- Ideate fresh B2B growth marketing approaches that are rooted in data, insights and creativity
- Partner closely with Brand B2B marketing and Sales Leadership in developing effective messaging and marketing programs that achieve ambitious revenue goals. Ensure that all messages ladder up to one overarching customer journey.
- Collaborate with cross-functional teams across brand content, partnerships, events, and product marketing to maintain a consistent message across all touchpoints, elevate content needs, align on strategy, and work towards shared KPIs
- Manage marketing operations, including budget and resource planning, agency relationships, vendor management and ad tech stack
- Take data and findings and turn them into actionable insights. Analyze data inputs to form recommendations and applications that are executive-facing. Get hands-on with customer data and market insights to inform execution.
- Be an advocate for experimentation within the marketing team through A/B testing optimization strategies across ad assets, landing pages, targeting, media tactics, new media channels and more. Set clear learning agendas and ensure reports are shared with the appropriate internal team members with the right level of context
- Manage multiple collaborators in NA, EMEA, JAPAC and LATAM and help streamline internal processes to enable teams to do the best work of their careers, and to ensure our growth efforts have global impact
- Be an excellent presenter who will represent the company
- Be a proactive ideator and operator who can both come up with ideas and also effectively knows how to get them done
- Anticipate coming changes in the international advertising market; be a forward thinker in how we can lead the market
- Be passionate about the Spotify Advertising platform; our data, ad products, podcasts, measurement and enabling success for our customers
Who You Are
- BA or BS degree
- Deep experience in running performance media campaigns, including a proven track record of strategically managing multi-million dollar paid media budgets to significantly accelerate net new customer acquisition and consistently improve Return on Ad Spend (ROAS) in a global context
- 15+ years of marketing experience in EMEA, LATAM or JAPAC; agency or in-house brand side leading growth marketing efforts
- Business marketing experience
- Strong strategic thinker and visible team leader
- In depth understanding of the international advertising and marketing landscape
- Demonstrates ability to deliver measurable revenue, ROI, ROAS, opt-in rates, and other outcomes. Demonstrated success acquiring users for consumer-facing product-led growth companies/ A history of driving outcomes with paid media strategy and tactics (search, social, affiliate, influencer)
- An effective communicator, collaborator and operator who can rally XFN teams to deliver
- Experience in global marketing, managing a global brand and understanding regional and local business context
- Strong subject matter expertise of the media landscape including programmatic, walled gardens, performance, brand KPIs and more. Experience with automated marketing tools and ad tech platforms
- Ability to present confidently and positively influence senior executives within the company and with clients
Where You'll Be
- We offer you the flexibility to work where you work best! For this role, you can be within the US region as long as we have a work location.
- This team operates within the Eastern time zone for collaboration.
Learn about life at Spotify
The United States base range for this position is $203,113- $290,162 plus equity. The benefits available for this position include health insurance, six month paid parental leave, 401(k) retirement plan, monthly meal allowance, 23 paid days off, 13 paid flexible holidays, paid sick leave. These ranges may be modified in the future.
Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking! So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens.
At Spotify, we are passionate about inclusivity and making sure our entire recruitment process is accessible to everyone. We have ways to request reasonable accommodations during the interview process and help assist in what you need. If you need accommodations at any stage of the application or interview process, please let us know - we’re here to support you in any way we can.
Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the chance to enjoy and be passionate about these creators. Everything we do is driven by our love for music and podcasting. Today, we are the world’s most popular audio streaming subscription service.
Our global benefits
Extensive learning opportunities, through our dedicated team, GreenHouse.
Flexible share incentives letting you choose how you share in our success.
Global parental leave, six months off - for all new parents.
All The Feels, our employee assistance program and self-care hub.
Flexible public holidays, swap days off according to your values and beliefs.